The Interactive Advertising Bureau of Canada (IAB Canada) has released the draft policies for the Canadian Transparency and Consent Framework as an important step towards contributing to a global approach to responsible, privacy-protected media transactions.
The Transparency and Consent Framework consists of a set of technical specifications and policies to which publishers, advertisers, technology providers, and others for whom the Framework is of interest may voluntarily choose to adhere.
The IAB seeks public commentary before March 20th, 2021
To find out more information on the TCF, please click here.
To find out more information on the Global Privacy Framework working group that was formed in 2020 to adapt the TCF to PIPEDA requirements in anticipation of reforms to privacy legislation in Canada, click here.
To submit any questions or feedback regarding the draft policies, email tcfcanada@iabcanada.com
